Traditional Japanese Architecture takes on a new meaning in the Sushi Hub identity. Performative aspects of traditional sushi making are present in the interior. The Sushi Hub staff carefully and passionately work through the delicate art of Japanese cooking for the public to see.
The dynamic, sculptural form of the ceiling feature creates a wave-like effect, consistently constructed of timber dowel. This envelope effect creates a high visual impact, particularly to the bustling Swanston Street location. Lighting is integrated in order to highlight the three-dimensional effect of the sculptural form, which is inspired by the logo identity of the Sushi Hub brand.
Reflective cladding towards the rear of the store reflects the three-dimensional ceiling feature, forcing it to take on a life of its own. Timber therefore, becomes, and is, an integral part of the brand identity. Timber designed tables, seating benches and chairs create a holistic approach to its design.
Inspiration for the retail space stems from the Japanese sea and traditional Japanese artwork. The Interior fit out sits strategically within the heart of the Melbourne CBD. With the incredibly busy Flinders St train station so close by, the dynamism of the new Sushi Hub is welcomed in its new home.
Timber dowels are constructed in a linear formation to encapsulate the Japanese landscape. This form comprises timber hoop pine, and forms the ceiling feature that is essentially the backbone of the entire store. The dynamic, sculptural form of the ceiling feature creates a wave-like effect, creating a high visual impact, particularly to the bustling Swanston Street location.
Lighting is fully integrated into the timber landscape creating an additional organic form within the centre of the feature. This connects the entire store from front to back, forming a holistic and encapsulating spatial experience. A simple timber dowel is used to create a three-dimensional form that creates interest and movement within the store. The design language of the timber dowel form flows onto the furniture within the store, including the booths and stools surrounding the sushi train, creating a holistic approach to design as well as alluding to the brand's beginnings.
The timber used for the ceiling feature is FSC (Forest Stewardship Council) certified. Due to the sheer amount of timber used in the project, not only in Swanston St, but across all of the Sushi Hub stores, careful consideration of timber used becomes crucial. Sourcing materials from a reliable supplier ensures that environmental impacts are minimal.