While structural choices and their carbon impact may rarely be the first question clients ask on entering a home display centre, recent FWPA research shows sustainability features are increasingly influencing home buyer decision-making.
This creates an opportunity for builders to reinforce trust and alignment with their clients by clearly communicating their sustainability credentials. For builders already using timber framing, WoodSolutions' Timber Framing Carbon Calculator helps bring its carbon and thermal benefits into clear view.
Available online at no cost, the tool provides a simple and practical way to calculate how much carbon a business has removed from the atmosphere by building with structural timber framing.
It converts that insight into a credible sustainability proof point that can be used in tenders, proposals and conversations throughout the home buyer journey.
“Many residential builders already build with structural timber framing because it makes commercial and practical sense, while also achieving environmental and performance wins that deliver well beyond handover,” said WoodSolutions Renewable Timber Framing Campaign Manager, Christine Briggs.
“What’s often missing is a simple way to harness those benefits within sales and marketing conversations - particularly for buyers who increasingly care about the long-term performance and impact of their home.”
The Timber Framing Carbon Calculator addresses this by turning an existing construction choice into a Carbon Certificate unique to the builder’s business that can be used:
- in tenders, proposals and capability statements as proof of environmental commitment
- to provide a personalised certificate in homeowner handover packs following build completion
- on the builder’s website to reassure clients seeking a builder who aligns with their values
- as a supporting point in conversations throughout the client home build journey.
Developed by WoodSolutions using recognised data and methodology, the Timber Framing Carbon Calculator allows builders to quantify and showcase the carbon outcomes their business has achieved by building with structural timber framing.
If you’re building with structural timber framing, the carbon benefit is already there. The Timber Framing Carbon Calculator helps you quantify it – and add value to your marketing and client conversations.
Find out how much carbon your business has removed from the atmosphere – download your certificate: https://www.woodsolutions.com.au/carbon-calculator
The Timber Framing Campaign is made possible with the support of industry partners - thank you to the following organisations:
