The timber industry has a strong story to tell.
For generations, timber has helped deliver Australian homes, schools and commercial buildings. Today, it continues to play an important role in meeting some of the industry's biggest challenges, from delivering more housing to reducing embodied carbon and improving construction efficiency.
Yet the conversation around building materials is often influenced by advertising campaigns and misconceptions.
That's why WoodSolutions, in collaboration with FTMA Australia, has launched Let's put timber back in the conversation.
The campaign is designed to help industry share clear, evidence-based information about timber's role in the built environment and ensure the benefits of timber remain visible in conversations.
Why the campaign matters
Good decisions are built on good information.
At WoodSolutions, we invest significantly in research, technical resources, education and knowledge-sharing to help industry, designers, builders and decision-makers better understand timber and its applications.
But research only creates value when it is shared and understood.
The Let's put timber back in the conversation campaign helps turn trusted information into practical content that can be used across the industry, giving businesses, manufacturers, suppliers and industry stakeholders the confidence to communicate timber's benefits consistently and accurately.
A shared industry voice
Over 14 weeks, the campaign will highlight a series of key topics that showcase the value of timber.
Each week focuses on a different benefit of timber framing, drawing on trusted research, technical knowledge and educational resources developed through WoodSolutions.
Topics include:
- Renewable forestry
- Carbon storage
- Construction efficiency
- Thermal performance
- Structural capability
- Sustainability outcomes
The campaign provides industry with resources to share through their own channels.
The goal is simple: create greater awareness of timber through consistent, evidence-based messaging.
Backed by research, designed for industry
As Australia's leading resource for timber design and construction information, WoodSolutions exists to help the built environment access practical, reliable information about timber.
This campaign builds on that role by bringing together research-backed content in a format that is easy to share, understand and apply.
By working together, the industry can help ensure timber remains part of the conversation about Australia's housing future, sustainability goals and built environment.
Get involved
Every conversation matters. Download the resources here and start sharing with your networks.
Whether you're a manufacturer, supplier, builder, designer or industry advocate, you can help amplify timber's story by sharing campaign content and encouraging informed discussions about timber's benefits.
Because when the industry speaks with a consistent voice, we can build greater understanding of timber and its role in shaping Australia's future built environment.