You already build with timber. Here’s how to help it build your brand.
Today’s buyers are more values-driven than ever. They don’t just want to know what you build - but what you stand for.
That’s why leading builders are integrating sustainability storytelling into every stage of the buyer journey, connecting performance with purpose to build trust.
If you’re building with timber framing, the WoodSolutions Renewable Timber Framing Campaign gives you ready-made materials to share your sustainability story, helping clients feel confident in your expertise and aligned with your values on what is likely the biggest purchase of their lives.
At the same time, you’re giving them an opportunity to feel that, as new homeowners, they’re taking positive action against climate change. Your own company brand can and should be associated with their ability to build a better future.
Here’s how you can use these resources at every stage of your client’s journey to strengthen your brand and customer care experience.
Pre-sale - Frame the sale with timber
Research has shown clients care about making sustainable choices. Bringing sustainability storytelling into the conversation early can build trust (and differentiation) before price is discussed.
By introducing renewable timber framing at pre-sale, you’re positioning your business as forward-thinking and environmentally conscious. This is your opportunity to leverage timber’s performance advantages, such as thermal properties and the ease of low-cost onsite variations, alongside its sustainability credentials, like safely storing carbon, to signal your commitment as a responsible and dependable partner for the build journey.
Frame the opportunity:
- Onsite displays: Get in touch to learn more about installing “why timber framing” displays into your design centre experience.
- Team training: Book a free timber framing education session for your new home consultants and design centre staff.
First Onsite Inspection – Walk Through With Purpose
The slab is down, the frame is up. The first walkthrough is your customer’s emotional turning point - the moment their dream becomes real.
Let’s make that walkthrough count.
Give your site team the tools to connect emotion to meaning. When clients see the structure for the first time, it’s the perfect opportunity to highlight the renewable timber frame holding their new home together - a story of timber that’s planted, harvested and regrown in sustainably managed forests.
“Did you know it only takes 150 seconds for Australia’s softwood plantation estate regrow enough timber to build the average Aussie home?”
“This timber frame is storing carbon – your new home is helping fight climate change.”
Frame the opportunity:
Site tools: Support your site team by working with us to install onsite banners that share the story of the structure’s sustainability credentials – you’ll delight your buyers, and potential prospective clients walking by.
Handover With A Carbon Bonus
Every handover is a special moment. By including a Timber Framing Carbon Certificate with your Welcome Home pack, you’re not just delivering a home - you’re delivering a feel-good story that homeowners can share.
It’s powerful proof that their choice of timber framing has made a measurable, positive difference. It’s the kind of story that keeps your brand top-of-mind long after the keys are handed over.
Frame the opportunity:
Build Beautifully, Market Smart
Build Beautifully, Market Smart
You’ve already made the smart choice to build with timber - now make sure your business gets full credit for it.
With resources from the Renewable Timber Framing Campaign, you don’t have to start from scratch - your sustainability story is ready to share.
From digital assets to onsite banners and handover materials, strengthen your brand and engage your buyers from the very first step in their buying journey.
Get in touch to learn more about how the Renewable Timber Framing Campaign can help your business.
Christine Briggs
0418 255 050
